Home Staging and Render 3D
What are Home Staging and Render 3D?
We explain how to boost the value of your property
If you find yourself in that crucial moment of selling your home, you are sure to be looking for the best way to do it without wasting your money or your time. And maybe you’ve already learned about the techniques that increase the value of your property.
But we know that you are worried about how these methods work, so here we tell you in depth.
Home Staging, your loyal ally
It is considered one of the best real estate marketing tools to attract potential buyers. This was stated by Barbara Schwarz in the 70s when she created the concept, demonstrating that preparing a good Staging could increase up to 7 times the speed of sale of the property.
A powerful strategy born of theater.
There he was inspired when he extrapolated his knowledge and brought it to the real estate sector, proposing that just as each act has a different scenery, in the same way we must create different environments for each room, to communicate the real potential of housing and to excite visitors.
Because in the end, we always buy through emotion. And in choosing a house, what we’re looking for is a home, with everything that makes us feel.
The first impression counts
Did you know that just one minute is enough to decide whether we like what we see or not?
It is important that from the first visit we generate that feeling of “being at home”. And if we don’t want to scare off suitors, we need to pay more attention to the details that make the difference.
From the overall image of the property, through aesthetics, colors, textures, lighting, space distribution and even smell (this affects 52.8% in the decision of the Spaniards).
If your home is not in condition, you risk losing potential buyers forever!
“There’s never a second chance to make a good first impression”– Oscar Wilde
How to make them fall in love with your house?
Imagine the following scenario:
- You decide to visit a house for sale, despite having been scared to see the owner reflected in the mirror.
- When you walk in, you find the laundry on top of the couch and you deduce that timing may not have been the best.
- You walk through the living room and come across a portrait of the yaya. Now you know who chose those floral curtains from the last century.
- You keep walking and you start to discover dirty walls, faults, dishes without washing, beds without making, floors without sweeping.
- When you already feel like you’re in some kind of hell, Dantesco, you come to the bathroom. And as the smell of the cat that once lived there floods you, you cross your fingers hoping that the master bedroom is the work of a miracle.
- But instead you find what could be Dracula’s cave, as dark and cold as the heart of that house.
Exactly, who would want to live there?
In short, the goal of Home Staging is similar to preparing for a date. Being presentable is paramount if you want to please.
To promote the strengths and minimize the unfavorable ones, you have to take into account several factors that affect the image of the house.
We don’t want to mess with you any more than we have to.
We summarize for you the unwavering foundations of Home Staging. And because we’re so visual, we show you examples of real cases that we’ve worked on.
Staging, step by step
1. Depersonalize:
We don’t want the visitor to feel like a stranger in someone else’s house. We need to make him feel like he’s already at home.
By removing the personal items we help you imagine living there.
2. Order:
The disorder affects our mood. Having the house upside down causes restlessness and is not pretty. In order to convey a sense of well-being, you have to listen to Marie Kondo (or Mom, who has visitors!) and always keep everything tidy.
3. Clear:
Less is more. No one likes crowded spaces, they only disturb the view and hinder circulation. So we clear all the areas and remove whatever’s above or breaks the harmony.
Have you noticed the big difference?
4. Repair:
Who likes to buy something that’s already broken? Broken blinds, leaking faucets, broken glass, chipped walls, hanging electrical wires, or any such malfunctions need to be repaired, to also eliminate bargaining arguments.
5. Clean and paint:
We don’t have to explain why we have to wash up for a date. It’s the same with a house. Before you dress her up in the best clothes, you have to do a good face wash. Painting the walls is a must, as well as getting rid of unwanted odors.
Believe me, we don’t want to be invaded by Grandma’s presence with her patchouli perfume either.
6. Furnishing and decorating :
Bringing life to an empty floor is fundamental to selling it. In fact, we always recommend displaying the property with elements that help visualize it as a home, and not as a place without a soul.
Have you seen how beautiful the pilot floors look? , always decorated, never empty, with all their potential in sight. Well, just like that. The Home Staging is the secret ;).
Always with light colors and soft textures, we create neutral designs (no Kitsch, please), so that anyone can project themselves living in it. A careful and simple aesthetic brings harmony, clarity and spaciousness. And a good distribution of space helps to avoid the feeling of seclusion.
7. Iluminate the Set:
La crème de la crème, our best friend, light. As important as design.
We take advantage of artificial and natural lighting, orienting furniture according to the sun, using open windows, translucent curtains and bouncing light on white walls. A real movie set to create magazine photos ♥.
The advantages of presenting your home well
Applying Home Staging when selling your home only adds benefits for you and your prospective buyer. It is, in our opinion, THE way to make the best use of your home.
And in short, it is the most recommended way to:
- Attract more visitors and find a buyer in less time.
- Sell your house at a better price, in a realistic, tangible and honest way.
- Live a more positive, relaxed and reliable sales process.
- Make the most of your membership.
- Shine your property and fire it as it deserves, in its best condition.
- Thrill your future owner, helping him dream of his new home.
“Buyers only know what they see, and not what might be” – Barbara Schwarz
Render 3d, a safe investment
Now that you know our tool No 1. We will explain you what is the favorite digital technique of designers and architects.
A method that facilitates the life of potential investors and that of all those involved in the sale of a property with the possibility of reform.
This architectural visualization in 3 dimensions (3D) is a great wild card, because it allows capturing opportunities in a clear, visual and intuitive way, without the need to invest in physical models or play blindly. As it offers the possibility to adjust and test options, before even running them.
How does this photo-realistic model work?
Basically, it is a virtual model created from the plans of a project, and is made with a Computer Generated Image (CGI) program.
This tool has a different approach. Here what is sought is to facilitate the work of both parties and help to imagine the final result, in a more palpable, accurate and economic way.
Doing well a Render requires knowing in advance the physical conditions of the housing and its investment capabilities.
Your process has 4 stages.
LAS FASES DEL RENDER 3D
1. Steps of render 3D:
Starting from the 2D plane, a basic three-dimensional volume is created, the elements are located in their space and the initial scheme of lights is defined.
2. Materialization:
The textures, colors and materials that will compose the surfaces are incorporated. And depending on the behavior, the lighting is adjusted. Here everything begins to look more realistic.
3. Rendering:
Once the architect’s ideas have been embodied in the design, the layout is processed, using the rendering software.
4. Posproduction:
The last touches up.
The setting of the environment takes centre stage and the image of the house comes to life, through photographic editing.
The benefits of virtual layout
There are plenty of reasons to recommend this service to anyone who wants to invest in the reform of a property. But we have no remedy… ¡ We like to show it with examples!
These are the advantages of having a 3D architectural visualization:
- Save time and money, leveraging resources and facilitating global work.
- Expand the possibilities of getting an investor buyer.
- Visualize opportunities, without risk.
- Communicate ideas more efficiently, smoothly and practically.
- Avoid or cushion that first “bad” impression of what is presented.
- Better define the use of spaces and elements.
- Get a more accurate and specific model.
- More precision in size, materials, colors and lighting.
- Get closer to reality and avoid possible misunderstandings.
- Being able to change your mind, avoiding trial and error
“See to believe” fits perfectly when it comes to a 3D render, doesn’t it?
Your benefit from selling with us
In VivoMallorca we are aware of the technological situation that surrounds the real estate sector and design in general. It is not new that virtual tools are already part of a niche that is constantly evolving.
In the digital age in which we find ourselves, it can no longer be avoided. If there’s one thing we know well, it’s that computer solutions have come to stay.
And as a real estate agency that wants to offer you the most advantageous, we always keep up to date.
That’s why we continue to integrate current marketing techniques, linking the old with the modern and combining experience with adaptation, to provide you with the solutions that best suit you.
If you still don’t know our services, stop by our house and we’ll tell you how we can help you sell yours.
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